How It Works

  • we visit your home and suggest any improvements that might be needed
  • we’ll suggest home staging, if there’s a need for it and if your budget permits
  • we prepare all the legal disclosures and agreements necessary to list your home
  • we order professional photography. Buyers look at homes online and unless your home stands out online, you never get a showing, or a second chance
  • we look at the current market and evaluate where your home stands among your competition
  • we suggest a price range and help you determine an asking price in line with your goals and the market
  • we track the market on a weekly basis, and you get a report of it, so we can adjust with the market shifts, increasing or decreasing the price accordingly
  • we list your home on the MLS system exposing it too all active real estate agents in your area
  • your home will show up on the online version of local newspapers and on most other real estate brokerage websites
  • we advertise on popular real estate search websites., Zillow, Trulia, HGTV’s Frontdoor, Yahoo Real Estate are only a few.
  • we place our unique, custom yard sign on property to draw the attention of the the drive-by buyers
  • we run and pay for multiple digital advertising campaigns using Facebook and Google PayPerClick ads, targeted to the exact profile of the potential buyers.
  • we request feedback from every potential home buyer so we can make adjustments as needed, to the property or price
  • we receive offers on your behalf and present them to you in a timely fashion
  • we advise you on the merits of each offer and coach you on how to respond
  • we aggressively negotiate the best price and terms
  • we proactively follow up with all involved parties (buyer agent, lender, title companies and/or attorney) to bring the contract to a successful closing
  • we advise you how to properly respond to inspection reports and repair requests
  • we are by your side every step of the way to the closing table

What It Costs:

  • Traditional “paid at closing” listing commission of 1.5 to 4.5%  , depending on your price point and motivation to sell. A buyer agent co-op commission added to it (typically 2.5-3%)


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